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Häagen-Dazs, the luxury ice-cream brand, has become the first large food company to fund research into honey bee “colony collapse disorder” – the mystery syndrome blamed for the destruction of about 25 per cent of the US bee population since late 2006.
The brand, owned in the US by Nestlé, is making a $250,000 grant (€170,000, £130,000) to university researchers in California and Pennsylvania.
Katti Pien of Häagen-Dazs said almost 40 per cent of the brand’s flavours were dependent on bee pollination and could be threatened by CCD. Bees pollinate ingredients in about a third of the food consumed in the US.
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