Go to Live Science original
A no-no for the budget conscious: grocery shopping when hungry. Now scientists say shopping when sad can bust your budget, too.
The study, scheduled for publication in the June issue of the journal Psychological Science, explains one way a person's mood impacts consumer spending.
"It is important to increase understanding of how emotion and economic decisions interact," said lead researcher Cynthia Cryder, a doctoral student at Carnegie Mellon University in Pittsburgh, Pa. "The relatively new field of behavioral decision research is increasingly moving in that direction."
With funding from the National Science Foundation and the National Institutes of Health, Cryder and her colleagues conducted a study of 33 people aged 18 to 30. Participants who had watched a sad video clip offered more than three times as much for a water bottle than those who viewed a neutral clip from a documentary.
more...
No comments:
Post a Comment