Sunday, April 6, 2008

NYC Not Entitled To An Apple, Apple Says





Go to eFlux Media original
The ‘apple theory’ is the topic in the latest federal application against the GreenNYC campaign logo. Several newspapers reported that Apple Inc. doesn’t like the idea of New York City officials using an apple as a logo for their eco-friendly campaign due to a resemblance to the electronics and software producer’s own logo.

“We believe the ‘infinity apple’ design and its mission to create environmental awareness are unique and distinctive and do not infringe upon the Apple computer brand,” said Kimberly Spell of NYC & Company on Thursday.

Although for a good cause, it seems that not everyone can have the apple, as the Californian company said it would only create confusion in the minds of the customers and would benefit NYC & Company only due to the level of recognition Apple has gained so far.

more...

also:
Apple Sued Over Deceptive "Millions of Colors" Advertising
Go to Daily Tech original
Be careful your product lives up to what you advertise it to be and be careful it does what you say it will do; that's the lesson that many tech companies are learning the hard way. Microsoft recently found that out as its facing an uphill battle to fight against a class lawsuit alleging it intentionally deceived using "Vista Capable" stickers to sell chipsets.

Now Apple is mired in a similar mess, based on some of its a bit exaggerated claims. Apple's bold advertising claim that its MacBooks support "millions of colors." The only problem -- MacBook LCD are only 6-bit TN models, only allowing for only 262,144 colors. A true 8-bit display would indeed support "millions of colors", 16,777,216 colors in fact. However, Apple opted to ditch the eight bit display in favor of a cheaper 6 bit one, despite the high cost of Macs.

Apple had already been sued once over the issue. A pair of MacBook owners, Fred Greaves and Dave Gately, filed a class action suit against Apple last May for the claim. Most lawyers at the time dismissed the case as frivolous. The case's own lawyers realized that they would not be able to obtain class action due to difficulty finding enough plaintiffs who bought the Macs singly on the "millions of colors" advertising, and thus pursued alternative legal action, adding to many observers cyncism on the seriousness of the suit. The suit became even more of a joke in the legal community when it buttressed its claims with discussion board threads from apple.com support and other online fora showing customers angry about the poor LCD quality.

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