Go to UK Independent original
It all started with Sting, this fad for owning one's very own patch of tropical rainforest, though it is probably unfair to blame him entirely for creating the boom industry that buying up forests piecemeal has become.
It is 20 years since the musician first set foot in Brazil and pledged to fight the cause of the Yanomami Indians, setting up the Rainforest Foundation to protect forests and their indigenous inhabitants.
Today, protecting forests has acquired a more international purpose. Climate change, rather than assuring the livelihoods of local people, has become the issue. Celebrities and politicians, and many others just in search of a quick buck, are falling over each other to advocate plant-a-tree conservationism as a salve to global warming.
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